Younger generation - 14-21 would view my video as being inspiring especially if they know someone or are going through a mental illness themselves. If they are not then they may not understand the video or may not want to understand it.
I think that women would appreciate this video more than men because of the dancing side of it. Also the narrative is quite full on and therefore boys in the younger generation may not appreciate it as much. Although as the artist is a male it may interest them more.
I think that a wealthy person would look at this as if money doesn't matter as this video is about a persons health whether they be wealthy or poor.
I think that the poor would understand this video and may relate to it more than the wealthy as the majority of them may be troubled themselves. The only thing that may discomfort them is the artist wearing a suit at the end as they may not be able to afford this but hopefully they would just see it as a representation of a well turned out boy.
I do not think that an audience of different ethnic background would deconstruct my video in different ways. If anything they may just wonder why the actors are not of different ethnicities.
Tuesday, 28 February 2012
Friday, 24 February 2012
Thursday, 9 February 2012
Conventions essay
"Sometimes, working within constraints produces the most interesting work" (Branston and Strafford). How have you used real media conventions to produce interesting or effective coursework productions?
Personally this quote means that working within conventions of music magazines and music videos creates limits but not enough to effect the quality of potential that your product can be. I agree with this statement as I stuck tothee conventions of both of these products and feel that I made interesting products.
In a music magazine one of the main conventions is to have a central image, normally of an artist or band. My central image was my artist, following the conventions, to which I used direct address with the audience and had her overlapping text and other pictures to show she was the main importance. This made my product look very interesting and convincing to be a really front cover of a music magazine.
In my advanced portfolio, being a music video I used Goodwin's theory and followed the conventions of notion of looking. To do this I had a shot of Jonny singing to himself in the mirror and therefore us seeing his reflection. This caused direct address to the audience making it more personal and adding interest to the video. A particular part of motion of looking was voyeurism which was a convention that I challenged. The reason for this was because it would have not have matched my song or genre therefore I did not feel that it was appropriate. This shows my progression from foundation as I had more confidence to take risks in challenging conventions rather than sticking by them and by doing this I feel that it has benefited my music video in that it is better than my music magazine. Therefore I could say that I actually disagree with the quote as by not following the constraints I produced an interesting product.
In my music video I used red as a house colour. I felt that this enhanced the ideology of the product and matched my genre characteristic appropriately. As I used the red throughout it was able to add a flow to my magazine and create a brand identity. This is an example of me following the conventions but in a minor way.
In my advanced portfolio I also used red as a house colour, but I produced this colour in so many other ways. For example using props such as the red frame, and the red ribbon, etc. even down to the detail of clothing and sweets. Therefore this shows my progression of my understanding of this particular convention from foundation to advanced as I was able to enhance it so much more in my music video which made my product extremely exciting and interesting.
On my music magazine I also followed a convention of having a masthead which was the name of my magazine 'Impulse'. I did this in a fairly ordinary way being at the top of the page in big letters, generally standing out so that it is familiar to the audience. I also took inspiration from other magazines and overlapped the picture of the artist on top of the masthead which shows progression of the general convention.
For my music video I chose to follow the convention of having a narrative video rather than a performance based or a conceptual based as I felt that it matched my genre characteristics more. This shows that when making my important decisions I kept thinking about my genre characteristics which is something I was not as good at with my music magazine, being that I chose my masthead actually before my artist. The narrations matched well with the location that the video was set in, and also I had a interesting aspect of hannah dancing on the beach acting as the voice in his head which is part of the narrative. This is something that I have not seen be done in other music videos and therefore you could say that I slightly enhanced the conventions to make my product look more interesting which is agreeing with the quote.
Personally this quote means that working within conventions of music magazines and music videos creates limits but not enough to effect the quality of potential that your product can be. I agree with this statement as I stuck tothee conventions of both of these products and feel that I made interesting products.
In a music magazine one of the main conventions is to have a central image, normally of an artist or band. My central image was my artist, following the conventions, to which I used direct address with the audience and had her overlapping text and other pictures to show she was the main importance. This made my product look very interesting and convincing to be a really front cover of a music magazine.
In my advanced portfolio, being a music video I used Goodwin's theory and followed the conventions of notion of looking. To do this I had a shot of Jonny singing to himself in the mirror and therefore us seeing his reflection. This caused direct address to the audience making it more personal and adding interest to the video. A particular part of motion of looking was voyeurism which was a convention that I challenged. The reason for this was because it would have not have matched my song or genre therefore I did not feel that it was appropriate. This shows my progression from foundation as I had more confidence to take risks in challenging conventions rather than sticking by them and by doing this I feel that it has benefited my music video in that it is better than my music magazine. Therefore I could say that I actually disagree with the quote as by not following the constraints I produced an interesting product.
In my music video I used red as a house colour. I felt that this enhanced the ideology of the product and matched my genre characteristic appropriately. As I used the red throughout it was able to add a flow to my magazine and create a brand identity. This is an example of me following the conventions but in a minor way.
In my advanced portfolio I also used red as a house colour, but I produced this colour in so many other ways. For example using props such as the red frame, and the red ribbon, etc. even down to the detail of clothing and sweets. Therefore this shows my progression of my understanding of this particular convention from foundation to advanced as I was able to enhance it so much more in my music video which made my product extremely exciting and interesting.
On my music magazine I also followed a convention of having a masthead which was the name of my magazine 'Impulse'. I did this in a fairly ordinary way being at the top of the page in big letters, generally standing out so that it is familiar to the audience. I also took inspiration from other magazines and overlapped the picture of the artist on top of the masthead which shows progression of the general convention.
For my music video I chose to follow the convention of having a narrative video rather than a performance based or a conceptual based as I felt that it matched my genre characteristics more. This shows that when making my important decisions I kept thinking about my genre characteristics which is something I was not as good at with my music magazine, being that I chose my masthead actually before my artist. The narrations matched well with the location that the video was set in, and also I had a interesting aspect of hannah dancing on the beach acting as the voice in his head which is part of the narrative. This is something that I have not seen be done in other music videos and therefore you could say that I slightly enhanced the conventions to make my product look more interesting which is agreeing with the quote.
Sunday, 5 February 2012
Post production homework 02/02/2012
One editing technique I used in I movie was the reverse tool which made my footage play in reverse. This was done to create a meaning that was to tell a story of his day - a secquence of events to get him to the bedroom, almost like he was telling the story of his day. This toll gave my video an eerie abstract effect to gain interest and make it different from the rest of the video. This was a very easy technique to do as all I needed to do was select the bit of footage and tick a box but the concept in general is quite abstract and therefore it was a risk whether to take this path or not.
Another tool I used was a drag bar which changed the speed of my footage. This was so that I could match the tempo of the song with my visuals, e.g. When hannah is dancing on the beach it was slowed down to match the tempo of the song. This was to compliment the music and keep that audience's feelings calm at this stage of the music video. Overall this was effective and made it looked professional, although according to my audience feedback one of them wasn't keen on the contrast between slow mo and normal speed footage which was slightly disappointing.
In one particular part of the track the violin was really emphasised at it sped up the tempo of the music so in which case I used a fast cut montage effect to make my visuals change on time with the beat of the violin. This was done to add an abstract concept to compliment the fact that he was feeling strange from drink and drugs and in a very light environment in the hospital. I wanted it to make the audience feel like the artist was trapped with this mental health issue and wanting to escape from it. I received a lot of comments about this particular section and I personally was very proud of it as I found it very difficult to get the change of visuals to match the tempo of the music. By creating this technique successfully it took a lot of time and concentration and therefore it proves that I was able to use this software to its best potential as I understood exactly what to do and how to do it which shows how my confidence and skills has progressed from foundation.
Towards the end of my music video the words of the chorus changed from 'today's the day I die' to 'today's the day of life' and therefore I felt like I needed to do something quite dramatically different to enhance the difference in emotion and therefore I used a wipe transition to make it look as though us as the audience was flicking the pages of a book to tell a story of his day. Generally this technique worked well as it was an original idea although there were a few limitations with the software in that I couldn't lengthen the transition as long as I wanted too. I felt that I really studied I movie well to know what was available for me to use, e.g. The wipe transitions. And this really paid of as this part of my music video was a great success
Another tool I used was a drag bar which changed the speed of my footage. This was so that I could match the tempo of the song with my visuals, e.g. When hannah is dancing on the beach it was slowed down to match the tempo of the song. This was to compliment the music and keep that audience's feelings calm at this stage of the music video. Overall this was effective and made it looked professional, although according to my audience feedback one of them wasn't keen on the contrast between slow mo and normal speed footage which was slightly disappointing.
In one particular part of the track the violin was really emphasised at it sped up the tempo of the music so in which case I used a fast cut montage effect to make my visuals change on time with the beat of the violin. This was done to add an abstract concept to compliment the fact that he was feeling strange from drink and drugs and in a very light environment in the hospital. I wanted it to make the audience feel like the artist was trapped with this mental health issue and wanting to escape from it. I received a lot of comments about this particular section and I personally was very proud of it as I found it very difficult to get the change of visuals to match the tempo of the music. By creating this technique successfully it took a lot of time and concentration and therefore it proves that I was able to use this software to its best potential as I understood exactly what to do and how to do it which shows how my confidence and skills has progressed from foundation.
Towards the end of my music video the words of the chorus changed from 'today's the day I die' to 'today's the day of life' and therefore I felt like I needed to do something quite dramatically different to enhance the difference in emotion and therefore I used a wipe transition to make it look as though us as the audience was flicking the pages of a book to tell a story of his day. Generally this technique worked well as it was an original idea although there were a few limitations with the software in that I couldn't lengthen the transition as long as I wanted too. I felt that I really studied I movie well to know what was available for me to use, e.g. The wipe transitions. And this really paid of as this part of my music video was a great success
Post-production essay
“The post-production process can be the most important part of the filming process”. How important has the post-production stage been in your foundation and advanced portfolios and how have your skills developed over these two years?
For my foundation portfolio I created a music magazine whereas for my advanced portfolio I produced a music magazine, which both required editing skills.
One piece of software that I used for both tasks was photoshop, and within this software I used a tool called the magic wand tool. This enabled me to super impose one picture in to another. For my music magazine Isuper imposed an image of my artist onto a plain black background to make her stand out and create an almost 3D feel to the product. This tool was very easy to use and worked effectively although I don't think that is was as quite successful as how I used it in my advanced portfolio for my cd cover. Within my cd cover I had to super impose his jumper on to a white background while making sure that it was the right size etc. this worked a lot better than my foundation portfolio as it looked a lot more professional where I was more confident with the tool.
Another technique I had to use to create my music magazine was overlapping text and images. This was to make the product more interesting and look like existing magazines. It also made the front cover look a lot more busy and full of eye catching material. I did this on photoshop using layering and rotation of images. Overall it worked well and was successful but I feel that I could have done it slightly better in that some parts were a lot less noticeable than others which was something that I was trying to avoid doing.
With my music magazine I used a transition tool called wipe right/left. I did this to make it look like this particular part of the music video was telling a story, as if the pages were being turned. I feel like this was a real risk on my behave and I found it very hard to portray but I am glad that I took the risk as I feel it made the video more interesting and different from anything else I've seen. This proves that my skills developed from foundation as I was able to use the software to the best ability and take risks with it.
For my double page spread in my foundation portfolio I used quite a busy background picture and therefore it was hard to overlap text on it that was easy to read. In order to prevent this I used colourisation and brightness to make my background image look very dramatic and rugged but still contrasting enough to be able to see the text. I feel that this worked well but because I was still new to the software I do not feel that I used this tool to its best potential.
When creating my music video I felt very confident using the software I movie so I was able to use it to its best potential. In doing this I created a fast cut montage effect by trimming shots and speeding the transitions up to make them look like flashes on a certain part of my music video when the music speeds up. This matched music to visuals really creatively and also added interest to the video, keeping the audiences attention throughout.
For my foundation portfolio I created a music magazine whereas for my advanced portfolio I produced a music magazine, which both required editing skills.
One piece of software that I used for both tasks was photoshop, and within this software I used a tool called the magic wand tool. This enabled me to super impose one picture in to another. For my music magazine Isuper imposed an image of my artist onto a plain black background to make her stand out and create an almost 3D feel to the product. This tool was very easy to use and worked effectively although I don't think that is was as quite successful as how I used it in my advanced portfolio for my cd cover. Within my cd cover I had to super impose his jumper on to a white background while making sure that it was the right size etc. this worked a lot better than my foundation portfolio as it looked a lot more professional where I was more confident with the tool.
Another technique I had to use to create my music magazine was overlapping text and images. This was to make the product more interesting and look like existing magazines. It also made the front cover look a lot more busy and full of eye catching material. I did this on photoshop using layering and rotation of images. Overall it worked well and was successful but I feel that I could have done it slightly better in that some parts were a lot less noticeable than others which was something that I was trying to avoid doing.
With my music magazine I used a transition tool called wipe right/left. I did this to make it look like this particular part of the music video was telling a story, as if the pages were being turned. I feel like this was a real risk on my behave and I found it very hard to portray but I am glad that I took the risk as I feel it made the video more interesting and different from anything else I've seen. This proves that my skills developed from foundation as I was able to use the software to the best ability and take risks with it.
For my double page spread in my foundation portfolio I used quite a busy background picture and therefore it was hard to overlap text on it that was easy to read. In order to prevent this I used colourisation and brightness to make my background image look very dramatic and rugged but still contrasting enough to be able to see the text. I feel that this worked well but because I was still new to the software I do not feel that I used this tool to its best potential.
When creating my music video I felt very confident using the software I movie so I was able to use it to its best potential. In doing this I created a fast cut montage effect by trimming shots and speeding the transitions up to make them look like flashes on a certain part of my music video when the music speeds up. This matched music to visuals really creatively and also added interest to the video, keeping the audiences attention throughout.
Thursday, 2 February 2012
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