Tuesday, 28 February 2012

Audience theory - cultural positioning

Younger generation - 14-21 would view my video as being inspiring especially if they know someone or are going through a mental illness themselves. If they are not then they may not understand the video or may not want to understand it.

I think that women would appreciate this video more than men because of the dancing side of it. Also the narrative is quite full on and therefore boys in the younger generation may not appreciate it as much. Although as the artist is a male it may interest them more.

I think that a wealthy person would look at this as if money doesn't matter as this video is about a persons health whether they be wealthy or poor.

I think that the poor would understand this video and may relate to it more than the wealthy as the majority of them may be troubled themselves. The only thing that may discomfort them is the artist wearing a suit at the end as they may not be able to afford this but hopefully they would just see it as a representation of a well turned out boy.

I do not think that an audience of different ethnic background would deconstruct my video in different ways. If anything they may just wonder why the actors are not of different ethnicities.

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